to grow your practice:
- Adjust firm's mix of services, leveraging practice strengths and focusing on growing/emerging legal areas
- Commit to ongoing client contact.
- Cross-sell existing clients on other firm services
- Recognize marketing as an investment - not an expense. Then INVEST.
- Implement marketing programs that initiate a firm/client relationship (e.g., seminars) without committing the client financially
- Develop marketing tools that can be utilized in many ways (e.g., an informational brochure that can be distributed in office, at seminars, as a direct mailer, and/or forwarded to the appropriate media for further dissemination to prospects)
- Implement a low cost (though work intensive) PR effort that includes press releases and feature articles
- Track sources of prospect calls and new clients as well as conversion rates
- Maintain existing price structure (i.e. resist the temptation to be a low cost provider)
- PLAN. PLAN. PLAN.
“It’s a Wonderful Life” is anything but a cheery holiday tale. . . . “It’s a Wonderful Life” is a terrifying, asphyxiating story about growing up and relinquishing your dreams, of seeing your father driven to the grave before his time, of living among bitter, small-minded people. It is a story of being trapped, of compromising, of watching others move ahead and away, of becoming so filled with rage that you verbally abuse your children, their teacher and your oppressively perfect wife. It is also a nightmare account of an endless home renovation.
From 
"Cowboy philanthropy," a neologism readily suggested by Jonathan Sarna's evaluation of the Madoff scandal's impact on Jewish charities, is ultimately as unstable and unsustainable as the "cowboy economy." The dreaded counterpart to Kenneth Boulding's 
[T]o Botstein, what is happening now is proof that the endowment strategy doesn’t work. “Institutions should not be banks. They are not good at it, and they are no better than anybody else. It should come as no surprise that as investing vehicles, there was a certain amount of arrogance and hubris,” he said. “There was much too much time and money spent on getting richer and richer without being clear about why.”
For instance, Botstein plans to ask professors to teach some sections for which they used to rely on adjuncts. “We have a first year seminar — a Great Books seminar — and everybody agrees it’s a good thing, but not everyone wants to teach it, so you hire outside,” Botstein said. “I’m telling faculty they need to teach it themselves. It will be a better course.” Another example: the college currently has 15 courses that can be used for the science requirement and Botstein would like the scientists on the faculty to instead come up with “a good course or two with problem based sequences” that could be taught in multiple sections. He thinks the course could be better than current offerings. In addition, he will ask professors to identify programs that could be changed or even eliminated.
Dr. Kemp, a native of Griffin, Ga., received a bachelor’s degree in journalism and a doctorate in English education from Georgia, where she began teaching in 1978. She retired from her second stint as a faculty member in 1990. . . .
Chicago Cubs fans may argue that Maddux's image in the Hall should wear a Cubs cap or, at least, should wear no logo at all, akin to 
